TAKE OFF
The aim was to create a consumer-facing brand that felt bold, aerodynamic, and industry-leading. Creating a color palette that is bold and minimal achieves these brand characteristics while also holding a sense of professionalism. The logo is comprised of visually bringing the P and the 1 from Priority 1 Drones together with recognizable drone imagery to produce a simple iconic launch pad for the brand.
ESTABLISHING THE ONLINE PRESENCE
Working with Wordpress to allow constant content and store management, needing to create a visual system that doesn’t feel like a copy-paste Wordpress site was paramount. This visual identity carries from the landing page, to e-commerce, to a member portal that provides online and on-site training.
MEMBERS ONLY
Another facet that needed a thoughtful approach would be to create a unique experience for a premier membership that offers exclusive courses and store discounts.
A BRAND WITHIN A BRAND
There was a need to expand the brand for a conference that offers drone response operations and public safety training. Enter DROPS. The branding feels similar to the Priority 1 Drones' mother brand, but needed to shift to a more tactical approach geared toward the first responder drone pilots. This conference enrollment must also live and belong with the rest of the website.
