Sit Wait And talk
We incorporate an established image of sound with a tactical aesthetic. Utilizing stencil type alongside military surplus equipment color and textures visualizes an educational podcast on tactics and challenges as protectors.
BRANDING
LOGO
VISUAL ID
Objective
Create a brand that encapsulates the tactical problems that are faced as protectors. The podcast should feel entertaining and educational. The identity needs to stand out on all digital platforms from social media to podcast apps.
Create a brand that encapsulates the tactical problems that are faced as protectors. The podcast should feel entertaining and educational. The identity needs to stand out on all digital platforms from social media to podcast apps.
Solution
We built an identity that focuses on a strong iconic responsive logo for the social feeds and expand that identity into cover photos for the pod and posts. The acronym Sit Wait And Talk is a play on the SWAT unit's tongue in cheek self-appointed job description, so we tied the talking and tactical aspects together.
We built an identity that focuses on a strong iconic responsive logo for the social feeds and expand that identity into cover photos for the pod and posts. The acronym Sit Wait And Talk is a play on the SWAT unit's tongue in cheek self-appointed job description, so we tied the talking and tactical aspects together.
S.W.A.T. Podcast
