Iris RX

Branding

Logo

VISUAL ID

Objective
Redesign a brand to reflect the company name and messaging that introduces transparency and visibility in pharmaceutical supply chain tracking.

Solution
The product uses a two-factor authentication qr code to prevent large overpayments in rebates. To reflect this, we marry the visibility imagery of an iris to a qr code; the product’s mechanism of action.

Iris Rx

AN IDENTITY FOUNDED ON IDENTITY

The iris is the part of the eye that produces color, and is the first thing most people draw to. The color of the iris varies from person to person and is one of the traits that are responsible for giving us our individual appearance. The mark forms an iris out of elements of a qr code.

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